Below are the materials available for your use during Unified Kickoff Week (Sept. 10-16):

  • A blog you can customize for local use. [Download here]

  • A news release, also customizable for local use. [Download here]

  • A 30-second radio spot (mp3 format) you can place with your local station(s) or on your digital platforms, plus the script if you prefer to re-record it using local talent. [Download MP3] [Download Script]

  • A set of social media posts you can use throughout out the week on your social media platforms. [Download here]

  • A standby and Q&A for donor or news media questions. [Download here]

Also available is the website landing page,, which includes links to local United Ways across Michigan. Please take a moment to check this page and click on your link to make sure it goes where you want it to go. If you need a change made, please contact Ryan Cheevers at


The final item still in process is the #LetsLiveUnited video featuring 24 local United Way CEOs from across the state, each sharing what makes United Way a powerful driver of positive change in our communities. If you’ve already agreed to participate in the video and received your script, please film your segment and email it to Ryan Cheevers by midday Friday, August 31. It’s imperative that we have all the segments submitted by then so Ryan can complete the edit and have the video go ‘live’ on Monday, September 10. The video will live on the landing page. We’ll also make it available to you for download in case you want to post it locally.


Thank you for being part of our statewide effort to spread the United Way message! If you have any questions, please contact Rick Chambers at (269) 873-5820 or